Diploma in Digital Marketing
(N/0415/4/0022)(01/29)(MQA/PA16914)- 2 years
- 4 years
- Full-time
- Part-time
The Diploma in Digital Marketing equips students with essential knowledge and practical skills to excel in digital marketing. Covering topics like marketing fundamentals, digital tools, content creation, SEO, SEM, and data analytics, and the program combines interactive lectures, practical workshops, and real-world projects to ensure students are industry ready.
Graduates will be prepared for roles such as Digital Marketing Specialist, Social Media Manager, and Content Marketing Strategist. With a strong foundation in both theory and practice, they will have a competitive edge in the job market, ready to contribute effectively to any organization’s digital marketing efforts.
Full Time: 2 years
Part Time: 4 years
Intake: January, May & September
Programme Structure
Year 1
- Introduction to Digital Entrepreneurship
- Fundamentals of Management
- Fundamentals of Information Technology
- Fundamentals of Marketing
- English for Business Purposes
- Philosophy and Current Issues / Bahasa Melayu Komunikasi 1
- Introduction to Digital Marketing
- Creative Thinking in Digital Entrepreneurship
- Fundamentals of Business
- Business Communications
- Consumer Behaviour
- E-Commerce
- Microeconomics
- Business Law
- Bahasa Kebangsaan A / Entrepreneurship Skills
Year 2
- Social Media Marketing
- Human Resource Management
- Business Ethics
- Business Statistics
- Organisation Behaviour
- Integrity And Anti-Corruption
- Digital Marketing Strategy
- Marketing Management
- Principles of Operations Management
- Macroeconomics
- Privatisation in Malaysia
- Financial Management for Digital Business
- Multimedia and Web Technology
- Business Plan
Entry Requirements
SPM/O-Levels
Pass SPM or equivalent with 3 credits in any subjects
STPM/A-Level
Pass STPM with minimum GPA 2.00 (Grade C) in any 1 Subject
STAM
Pass STAM with at least Grade Maqbul (Pass)
Certificate
Pass in relevant Certificate with at least minimum of CGPA 2.00
SKM
Pass with level 3 in related field
Others
Other equivalent qualification approved by the government of Malaysia
English Requirements
International Students
- IELTS: 5.0
- TOEFL iBT: 40
- Pearson (PTE): 47
- MUET : Band 3.5
No faculty data available.
Career Opportunities
- Digital Marketing Specialist
- Social Media Manager
- Content Marketing Strategist
- SEO/SEM Specialist
- Email Marketing Coordinator
- Digital Advertising Analyst
- Web Analytics Expert
- Online Community Manager
- Digital Campaign Manager
- Digital Marketing Specialist
- Social Media Manager
- Content Marketing Strategist
- SEO/SEM Specialist
- Email Marketing Coordinator
- Digital Advertising Analyst
- Web Analytics Expert
- Online Community Manager
- Digital Campaign Manager