Our Privacy Policy

LSBF takes the protection of your personal data with utmost importance and is committed to protecting and respecting your privacy at all times.

This Privacy Policy provides serves as an explanation on how we collect and handle your personal information, including your sensitive personal information in accordance with the Malaysian Personal Data Protection Act 2010. Please note that LSBF, at its discretion, may amend this Privacy Policy at any time without prior notice and will publish the amended or revised Privacy Policy on our website or by email within a reasonable amount of time.

It is important that you read this Privacy Policy together with any other personal data protection policies, privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

We collect, use and store different types of personal information about you, which we have grouped together as follows:

Types of personal information we collect, where applicable:

Publicity Available Data: Details about you that are publicly available, such as on Companies House or elsewhere on the internet
Marketing Data: Details about your preferences in receiving marketing communications from us
Consents Data: Any permissions, consents or preferences that you give us
Usage Data: Information about how you use our website, products and services

The Purpose of Data Usage

To provide you with information you may ask for
To fulfil enquires you might make of us
To allow you to register for updates or for notifications of blog posts on our website
To provide you with information that you may request from us
To allow you to register for events that we may be hosting
To hold events, such as seminars, webinars, open days or corporate hospitality to promote our business and its services
To allow you to register as a member of our alumni network
To operate and develop our alumni network and the activities of our alumni programme
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
To provide efficient client care and services
To ensure that our technology operates efficiently and without error
To assess which of our services may be of interest to you and to tell you about them
To develop new products and services and improve existing ones
To manage our relationship with you which will include notifying you about changes to our privacy notice and our website terms and conditions
To provide efficient client care and services
To keep you updated about changes in the legal terms that apply to the use of our website
For record keeping and firm management
To manage the systems that contain our marketing database
To manage marketing preferences and keep our records up to date
For data management for marketing and business development purposes
To improve our systems and services
To seek feedback
To seek your consent when we need it to contact you
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
To improve our marketing strategy and the services that we provide
Sharing information with third parties – to facilitate data-gathering to improve our educational services, our website, and our marketing efforts.
Legitimate interests
For the purposes of LSBF’s legitimate business interests such as managing and developing its business

Use of Personal Information for Marketing Purposes

Where we use your personal information for marketing purposes we will retain your personal information for so long as we have your consent to do so (where we use your personal information with your consent in order to send you marketing messages) or, in other cases, for so long as we have a legitimate business or commercial reason to do so (unless you ask us to stop).

Where you withdraw your consent to receiving marketing materials or otherwise ask us to stop marketing we will add your details to a suppression list which ensures that we remember not to contact you again.

For further information as to how to withdraw your consent or to ask us to stop other marketing activities see Withdrawing consent using your information and Objecting to how we may use your information.

If you withdraw your consent to receiving marketing materials or ask us to stop our marketing activities, we will still communicate with you for other purposes in the normal course of any other relationship we may have with you.